Published on:

28th Jan 2019

Teri Fode – Episode 017 – A Photographer Podcast Interview

You don’t want to miss this podcast when Kia and Matt interview Teri Fode (@terifode)! Teri has been a professional photographer for 15 years. She also owns and operates Voice Your Brand. Teri specializes in photographing seniors and their families. What’s working great for Teri now is telling the story of her brand on her Instagram stories and going deeper than just sharing behind the scenes. Teri believes our industry is missing the fact we need to market like influencers. We are the face of our brand. But be intentional about it. What is it in your life that people can connect with? Listen in to see what Teri recommends you purchase to help move your business forward. You also don’t want to miss the best advice Teri ever received and uses to this day. Learn about Teri’s personal habits of focusing on the top 3 things she wants to get done and spending 60 minutes a day moving the needle forward/working “ON” her business.

Teri’s Online Recommendations:


Book Recommendations:

Building a Storybrand by Donald Miller (https://amzn.to/2VXZwg6)

Why Simple Wins – Lisa Bodell (https://amzn.to/2Mfqs6C)

Teri’s Free Branding Resource:




Read Full Transcript

Transcription was done by Temi.com which means it’s an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video.

This is Teri Fode

and you are listening to from nothing to profit.

Welcome to from nothing to profit, a photographer’s podcast with Matt and Kia where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. Hi everyone.

We are so excited to have terry on the podcast today. Terry, he is someone that I really look up to. She is like one step ahead of me in life and so I’m always watching what she’s doing next. She just had a kid get married and how she approaches everything with wisdom and grace. I love seeing what she does in her personal life, but we have her on here today to also talk about a not she can talk about her personal life if she wants to, but also to talk about photography and the business of photography and Terry has been a professional photographer for 15 years with a really strong consistent marketing strategy and authentic storytelling and she photographs stylized seniors families and personal branding. She’s also the creative, the creator of voice, your brand, which is a brand that teaches photographers how to engage authentically, connect consistently and voice their brand message to the world with style, typically black and white and gold style, I think. Right Terry?

Well that’s my style, but that may not be yours to all about color, which I love.

That’s fun. So Terry, we’re really excited to have you on here and we’re excited to hear about the different things that you’re doing. And uh, Matt, did you have a one to start off and asked Terry a little bit about herself or do we want her to just do it an intro of what she’s, what she’s about.

Terry, just kind of share with us whatever else you know you’re up to or anything else you want to add above what [inaudible] just said about you?

Well, uh, I, like she said, I’m, I’m known for photographing seniors and their families, uh, and I’ve been in business for 15 years. I started a, seems like a coon’s age. Now I’m dating myself, but back then we didn’t even have facebook. So that’s been, you know, for those of us who’ve been around a while, we’ve had to learn how to navigate our businesses and grow our businesses on a whole new platform, which personally I can tell you I have loved, although I have had to really roll my sleeves up and learn it. So, um, I, I loved that part of it. I left Corporate America. I love sharing that story with photographers because they know there are so many of them out there that have the dream of being full time in. They’re currently part time. And I’m here to tell you it is possible because I literally, nobody knew this at the time because I was so embarrassed of it.

I was so ashamed. I thought this is not a legit photographer, but I was selling out of the trunk of my car. Whatever I can fit my car is what I was selling. And I would go to people’s homes for the initial console, for the presentation, for the sale. I’ve always done in person sales from day one that way. And then all of my sessions were either in their homes, in their backyards. We have a lot of clients that have beautiful homes or on location, so that really has been the story of my business and from there we, we grew it into a beautiful boutique studio and uh, I really had to build that business, what I would say very quickly because I had to replace that income. I was the only income earner and I had to know how to make money with my camera. So in a nutshell, that’s, that’s my story. And from there I’ve just really learned how to grow it in the ever changing world of both photography and marketing.

Yeah, that’s really awesome. I think what always drew me to you, Terry, besides, after I got to know you and how amazing of a mom you are and how amazing of a person you are, but that you had, that you did come from corporate America and so like you always kind of had a different spin on stuff. You know, when I was in conversations with you, you would, you would say like, oh, well what about this? Or have you thought about this? And it was like, yeah, that’s really smart. So I always really appreciated that about you. For sure.

Yeah, that is I, I will say, um, I, I love the marketing, the business side of photography. I’m one of those photographers that I will tell you I even love that sometimes more than picking up my camera and everyone out there is going. Why? Because we have this vision of, you know, we would do this no matter what. I, I can tell you I am not the photographer that says I would do this even if I wasn’t paid for it because as much as I love creating a beautiful image, if I couldn’t make money doing it, I wouldn’t be doing this. I have to make money doing it. So I am just blessed and I’m fortunate that I found something that I love that I can also make money, but that, that’s been very important. So that really does flow from that business background and marketing background.

That’s awesome. All right, well let’s jump right in. So the first question we always ask everybody is like, what’s working now? So if you could tell us a story about what’s working in your business or what you think is working in the industry right now, just to kind of give us a perspective of what is current for you.

Absolutely. Well, I will tell you the number one thing for me that is working is, is telling the story of my brands now. I know that that’s kind of a buzzing that’s going on out there, but one of the things that I did kind of you mentioned that you saw my daughter knew that she got married and one of the reasons that you that people know that is because I was literally crafting that message as part of my brand and putting it out there on I believe is the number one platform for photographers or anyone in business. It has an online business to grow their business and that is instagram stories. And I connected with my audience by sharing that story of my daughter’s wedding. And I noticed something really, really intriguing to me and that is that my viewers, when I would share anything about my wedding, the wedding that was happening for my 24 year old daughter, the views out of, I mean they were just, they were out of this world.

They were consistent. You can always tell him what you are sharing on instagram stories is engaging with your audience because they’re not falling off. They’re not watching the first story, meaning the first little clip at the end. They are staying engaged through the entire story. And what I noticed with that is everyone was watching the and it was likely couldn’t get enough. And I am. I researched, I was looking at my analytics. It was not just my high school seniors and it was graduated seniors. It was girls. And this is really weird. Guys that had graduated and were following me from three, four, five years ago. Now these are people in their twenties in addition to the moms and many other people that follow me. We’re watching, we’re engaged in a story from beginning to end. And I started testing my thought, you know, why I just started with a little bit and you know, we, I, I think one of the number one things that photographers have I’m wrong right now is that they think that all we need to share the behind the scenes and what our businesses and we don’t. We’re really sharing the story by saying, okay, well let me show you on my computer and Oh, let me show you I’m a packaging this product and we think that we’re sharing what people want to know. But what I have learned in the past year is that we aren’t going deep enough and we can go deeper and that’s what I’ve been doing. That is what’s working for me right now.

Yeah. So this is really interesting. I’m trying, I’m scrambling to pull up this article that I downloaded the other day about social media engagement and of course I’m not gonna be able to find it fast enough. But hang on, Matt, you can just say that in just a second. I think what’s interesting when you were saying that, Terry, first of all I did, I watched it all and I’m your friend, but I still was like, I just wanted to know what you were doing and there was a sweetness about it that I think was very engaging to people. Um, you know, just the story itself. But, you know about boys. My daughters are, like I said, they’re a little bit behind your kids and so my daughters are in college and upper high school and the boys that are in their lives are very, like, they’re sweet.

They want, they, they want to have that, um, that sweet life, you know, they’re, they’re thinking picket fence and happiness and I feel like this, uh, these young people, right? Really just want to create a, um, memories. It’s really important to them. I, my daughter’s friends and college freshmen in college, they all, boys and girls all gave each other Christmas gifts and I never received Christmas gifts from any of my guy friends in college unless they were dating me. And so, um, I think they’re, they do want to just, you know, see that sweet life experiences and share those with you.

He hears something, I think that is more something that we can really say, Oh wow, that’s it. I think it even goes one step deeper and it’s the fact where are these people? My audience are high school seniors and, and I’ve always said we, we market to one person that turns into a family and then professional brand makeover, what I call head shots, what I call professional brand make-over shot. So I market to one person which is the senior, I don’t want to get too far off a tangent here, but to support this story. So her family, so the senior, her family, her siblings and then mom and dad, one of them or both of them have a business and, and more likely than not, they’re also are online. So every scene that walks through my doors with 10 k to me, because we know this, we have, we know that if I market and get one girl in the door or one guy in the door, that’s $10,000.

If we treat our clients and what I call create a client for life, so now I have this audience in front of me and that story resonates that this sharing my life and my, my daughter getting married and on my son’s engaged because the girl I have always said my ideal client is girl who has been, you know, imagining and dreaming of her senior portraits, you know, since she was 14, but since she was nine, she’s been dreaming of her wedding and she probably has a secret pinterest board where she’s spending all of her wedding ideas and I know this

secret. My 16 year old was like, mom, I’m planning my wedding. And so I was like, okay, I’ll send you instagram post. Yeah, we’re, we’re planning it.

No, you know, I speak directly to the moms who were, where I am now at this. Also interest younger moms who have younger kids, but she knows that she is. She is on the cusp of empty nesting and she’s on the cusp of planning this wedding. Now, here’s something that this evolved into is when I realized that my audience was eating this up, I stepped back and said, this is blowing my mind. I will tell you guys, and I mean I get so bored watching my own behind the scenes, it’s like, okay, we’re going through makeup. Okay, we’re going to do the outfits. Okay, we’re going to do this. Now. I am not saying that that is not something that we asked for target for. She continued to show, but what I am saying is that we are dealing with an audience who is being heavily influenced by multibillion dollar industry with a new term and that is called influencer marketing.

So we are trying to appeal is already been conditioned. They have been set up for this influencer marketing. So I believe what we’re missing in our industry right now, there’s so many people, a lot of you know, many people are getting this, but most of our industry is missing it and that is we need to act like we are influencers by marketing like influence. Does that mean you have to have 50,000 followers? No, because I made $5,000 in December just with an instagram story desk with an srm straight. Let me repeat that again. I made $5,000 just with an instagram story overnight, but revenue. So is this working? Yes. Are we missing it as an industry? Yes, but I am finding that it’s because we are afraid. We’re gonna lose people by saying, Hey, guess what? My daughter’s getting married. He gets what I just decorated modern living room for Christmas and guess what?

My, my living room or it’s going to blow your mind, but I have black and white in my living room just like I do in my brand. So I must have an authentic brand. And then I invite these people into my living room. I decorated my living room. I’m not losing them. What’s happening is they are becoming deeper and deeper connected to me. And you know, most of us can say that we are the face of our brand, right? I mean photographers are, we are the face of our brand in this day and age. And so it’s just blowing my mind that it has to be. You don’t get me wrong, I believe it has to be intentional. You can’t just. Nobody wants to see me making scrambled eggs. We’re going to say, you know, I’m not going to show you. Everything I put out there is just as intentional and just a strategic as when I was just doing my photography business in sharing that with the world. So there is some.

Oh, you’re so lucky. So I’ve found what I was looking for. Oh wait, wait, wait. Let’s respond to what Terry to said. I don’t know. I feel like raising my hands and swinging them around or something. Terry, it’s so fun. What I really enjoy about it is I was like, okay, Terry is putting a lot of time and effort into this. Like she must be really excited about her daughter’s wedding. It never crossed my mind and certainly should have never crossed my mind that, uh, that you were doing that as a business reason.

I was really new in and you didn’t even know.

I know. I’m so. I’m so impressed with a little embarrassed. I’m like, well of course the but

magic. The magic is that it can’t be something this robotic, like I believe if you look in your life and you find because every part of our lives influence our, our brand, whether we want to admit that or not, and that is what really the brands out there that really are working right now or the ones that are multifaceted and that’s what people want to see and that’s what you’re choosing. Brands like I am not just picking up a camera, taking a picture and selling you an image. You know, we’ve all said for years that we’re selling an experience, but what this influential, this influencer marketing has done to everyone out there that is, you know, scrolling, scrolling, scrolling through instagram feed and watching. Now I believe more stories and the stats are proving it is. They are wanting, they’re getting hooked. It’s why reality TV works so well and now it’s transferred over to social media.

I want to know really what you’re all about, Kaya. I want to know if you’re into cooking, like why I recently lost weight, gave for me a goal that I had for a long time and I really didn’t share too much about the journey until after I got to a certain point and I put it out there once and my dsms blew up, blew up. Now these were moms, a lot of, you know, I have a lot of and we all have photographers that follow us and other people and we always want to connect with everyone. And so I was painting these dmzs direct messages that were directly like having to do it, what are you doing? And now I’ve got like this little culture of people that are drinking cutter now these are future clients, past clients. And because you know, those of us who are educators, every photographer is a very, very valued client as well. I mean, you know, we’re peers and, and so I’m connecting deeper with people because I’m drinking water because I’m telling him how I drink a gallon a day. I mean, it’s just my mind, you know. So I asked people, my question is what is it in your life that people really can connect with that you can systematically be putting out there in the format of storytelling on line?

And that’s what’s working for me right now. Really. It’s just kind of incredible that you have to save. Got Me totally curious what you found there.

There was some data that came out, there was some data that came out that I saw it through some marketing stuff and it was talking about the what marketers post and what consumers actually want to consume on social media, you know, and so it’s a breakdown and it was like this huge report and if I can find the link to it, I’ll link to it in the show notes but I only screen captured like one part of it just to kind of prove my point to my staff. And so it’s interesting that about, and I’m just going to say they do have like 10 categories, but to prove your point, terry, that were not necessarily posting what we should be posting for our clients is about 18 percent of brands post a discount or a sale, you know, so not very much, you know, one, one in five posts a discount or sale, but 72 percent of consumers want brands to post a discount or a sale and they know it goes into like, I know you weren’t talking about discounts and sales because they, it goes into like posting things that are inspirational, that entertain, that teach them something that goes through all of them and compare them.

But if you think about that, like if 72 percent of consumers want posts about discounts and sales, but only 18 percent of marketers are doing it, that’s a huge

mismatch. You know. And, and this whole report was about the mismatch of what marketers are pretty now compared to what consumers want to consume. So it’s just interesting. Now I want to read that report. Yeah, I’ll send, I’ll, I’ll find the link to it and link it below. So for sure. So speaking of sales, Terry, you said that you had an instagram story that you made money from. So was that selling to photographers or selling to portrait clients?

Well, it was a combination of both. One was my, you know, we all have a different offers that we have it for educators and random box and instead of just getting on the story and seeing I have this thing I need you to sell. I literally showed how I use it personally. I spent the time creating this very visually appealing in my, in my living room actually have this white for a little thing over it, a little bench and I. It was just a visually appealing way that we like through the box and slow mo down on this bench and then visualize your address here. The response to that was just overwhelming. That was, and I looked back and it wasn’t because I said, hey, I have a sale. It was bringing them in, showing me writing, using it myself, drinking a cup of coffee. How I use this, I’m not just selling you something, I’m sharing with you what works for me, and that was the one thing.

On the other hand, I also showed behind the scenes of this senior and her, so her mom was there, her, her sister was there and I unfolded the story of the behind the scenes when we were downtown and they also shared how I had photographed her older sister and then I showed how the mom took this portrait and ended up putting it on her wall. So you see the whole story from behind the scenes, which we all do to the end product, but it wasn’t just the product. It was on the wall and I had one of my clients I was working with asked me, oh my gosh, I love that. I love, can I. Can we do that with hers? I love the way you showed that on the wall and what it was was actually, it was two girls above the couch, but behind that story I also showed how I had also displayed a few other clients portraits on the wall and one of them was in a mud room with six different, um, I think they were 16 by 20 side by side kind of in a row and she loved that display, so she wanted us to replicate that display after the sale, after the fact, as an add on to her sale mindfulness.

And this is on the. Both of these are on your end,

not the whole. I don’t capture, I didn’t keep all of them, but if you go to my instagram too, under display lights and you’ll see display it pieces and parts of that it, you know, you can only keep 100 stories per highlight and they start dropping off so well. The audience that viewed that story live in my instagram story saw everything from beginning to end. I kept the valuable pieces because I am here rating highlight on my instagram. That really, really stresses that I think you need to get your pictures out of your camera and on your law. So just supports that and I do refer to that. So that was powerful for that one client. It wanted an add on if she didn’t do exactly that, but she loved the look and we discussed how we could add to what she already purchased by buying a couple more pieces. And let’s get that on your wall. This is how we can display it.


an instagram story that she saw because why? Because she follows everything I do from beginning to end and this is what I’m finding with my clients and I just want to stress to your listeners, you know, we get so caught up on how many likes we get and how many followers we have and he asked. That is very important and we all should be looking to engage with more and growing our following but it matters more the quality that you have. Because I, you know, I only have under like seven under 7,000 followers on my instagram. I do not have 30 or 50,000 and yet I am making sales because these are people that are highly engaged in my social media. So that’s just to encourage those that think company. I only have 500 or 1000 or I’m just brand new. Getting started. It is not about the numbers. It’s about your goal, your vision and what you’re doing to grow, grow forward.

That’s awesome. Okay. So what is working for you right now is stories on your social media and Matt, do we want to ask anything more about that?

I don’t think so. I mean I think she summed it up for sure. So, um, I’m, I’m worried about the next question which is what are you fired up about the industry? Because I felt like she already answered. She already answered that one as well. So

if I had to answer it and summarize it in one sentence, it is the freedom from rules and being in a box. I am not talking about Willy Nilly it photography technique. No, not at all. We have to create a salable image. I’m talking about doing. We have so much freedom to do so much more than we ever have before because of the platform. It puts her face in front of our clients for free and that is video and that now is this amazing platform of instagram stories.

That’s awesome. And so Terry, I since I’ve known you for awhile, you took some time off though from social media, is that right? Could you want to talk about that?

In fact, I was actually going to enter what I, all of that if they backed up and I didn’t say it, but I quietly left the daily grind, not social media, 100 percent, but the daily grind that I teach photographers how to get out there, how to post, how to, how I’m doing this thing about a year ago and I didn’t announce it and I didn’t officially say, okay, I’m not going to be on everyday. I quietly left and what I mean by that is the people that noticed for photographers. I had so many messages. Oh my gosh, I hope you’re okay. I hope everything’s okay. And I would reply. Oh yeah, everything’s fine. I’m just kind of getting some balance in my life and I needed to do that because I was teaching balanced to photographers and yet I was out of balance myself and I found that it was because of this vicious cycle you get into with social media and I believe that it does not have to be that way and so I left the daily grind of social media, but I did not.

It did not at all disrupt our business because of this, you know, keeping a client, creating and keeping a client for life. And my clients didn’t notice it because they were the ones I would post and it didn’t make a difference to the clients that we of course had been in the business for 15 years. So at that point, hopefully you have repeat business and what might my whole. I think what I can support with what I was saying previously is it takes about two weeks to get back into the grind and you are right back in the flow of it. And so my whole point is, your business is not going to die if you feel that you need some balance in your life because our student and it took two weeks to just nobody really noticed. And in that timeframe though, when I came back, it was like the end of November, that was when, before I just dove in a really kind of said, okay, what’s going on?

What, where do I really want to insert myself? Where does that balance with intention and really right think it’s at right now is instagram stories. And that’s where we’re putting a lot of our effort, a lot of our time and a planned intention and strategy. Now that’s not to say that that’s the only place because I don’t think you should have all of your eggs in one basket. I believe video is where it’s at. And right now I can get my video on a platform. That’s where everyone’s at right now. And it’s very easily to be. It’s easy to be seen there.

That’s great. Uh, so let’s back up even further. So you were talking about how you were in the, uh, in the business world and then you became a photographer. So tell us a little bit about that. Like what was holding you back or what was the transition to becoming a full time photographer?

That’s a great question. You know, it really, it was the fact that I was making a lot of money in corporate America to be frank. I, I had, you know, who doesn’t want six weeks paid off a year and benefits and six figure income, you know, it was just. But I hated my job and the fear, what held me back was the fear that I really could make a living, picking up the camera and figuring out. I had to know that I could make money. So my goal, I told myself, man, keep in mind, this was 15 years ago and I told myself if I can make $1,000 with one sale, I know I can build on that and I can make two, three, four. But if I can’t do that then this isn’t going to work. So I gave myself a goal. I was pretty, it was pretty ambitious, but I said if I can do this by my third sale, then I’m, I’m in and I had a conversation with my husband.

This was pretty calculated and so I don’t know, I think you could. Anyone could do it. You, I don’t know if he can make that kind of money in garden. So by my third sale I had a $1,200 sale and that’s when I knew I could do it and then I just started consuming, remember pro forum and all the forums back in the day. That’s where I really dug in and really learned a, started learning what I needed to know about the business of photography while I was learning how to improve my craft and learn that.

Awesome. Okay. So I have two questions that are related to that because you were saying that you’re, you were concerned about being able to make a living. So I have to money questions related to that. So the first one is, so if you had a thousand dollars to spend right now on something that’s like into industry specific, what would you, what would you buy or it’s kind of what would you recommend our audience spends a thousand dollars on in the photo industry if they were, you know, to help them?

Well, I mean if I’m talking to a brand, it depends on if I’m talking to a brand new photographer or someone in the industry, I will tell you that assuming that they already have a great camera and a Lens, I believe that we are, and I’ve been seeing this for three years now, two years solid. I believe the new black is video and I don’t think anyone will argue that at this point there was a real resistance to that at first. So I would buy the best camera dslr. You don’t have to be a videographer, you do not have to be a videographer to pull video into your marketing, but I would get the best camera for your money that will produce a piece of film film footage. Now with that in mind, I did it for a number of years with my iphone and the new I found Max now is rivaling, you know, a lot of what you can do. It’s just not as highly produced and I don’t think you need to have highly produced video up for pulling in great marketing pieces into everything that you’re doing. And so I would say either a great camera with high quality film or the best phone, which right now is the iphone, the iphone 10 that will allow you to start bringing that into everything you’re doing.

Yeah, and I agree with that. We’ve worked with and they’re filming as much on their iphones as they are on their, on their cameras, which is really interesting. Okay, so the reverse question of that. So now you have a thousand dollars, what would you not spend it on in our industry? Like what do you think is like the black hole of money in our industry?

Can you have to have the latest and greatest piece of equipment? So I don’t think you have to have the latest camera, the latest Lens. I think you have to have, I guess the number one thing, the number one piece of advice that we give a new photographer is get the best of what you can afford and build on that. I have seen so many photographers and to be honest, the first three years in the business, I kind of fell into that and I learned, oh no, I have to have this camera. Now. I don’t have to have this land so I don’t have to have the. It’s not about that. Because what really clicked for me is when I saw this fabulous image, um, I forget even where I saw it. I just remember the fact that it had so much impact on me because the person that created it created it on a point and shoot camera. And of course he was a photographer and his whole story was, you need to know how to use the equipment that you have. The equipment doesn’t create the image you do. You need to know how to use the equipment. And that right there stopped me from buying the latest and greatest because I realized I need to master what I’ve got now and then I can build on it.

So here’s the joke. Are you a Nikon shooter?

Okay, well here’s, here’s my answer to that. And I love when I get asked that.

Well, I’ll tell you why I’m asking because I felt like all if you’re, because I was, I’m an icon shooter and I was, we were put in purgatory for awhile where they came out with no new equipment and we had to make our businesses work without even the option of buying new fancy stuff. And I think, I think we all, we all came out the backside of that realizing it’s not about the equipment.

Oh my gosh, it’s too. I’m a Canon user. I started out in Eikon user and I didn’t know any better and everybody said, oh, so I bought an icon and then when I was, you know, ready to invest in great lenses. I at the time it’s kind of funny, you know, you’re new and you just kinda go with the people that are above you. And they were saying, oh, the best glasses so that I’m going to be getting lenses, I’m going to go with Qantas were switched. You can’t. So I literally in my studio have both because I really didn’t get rid of the night constant, although it’s just old, it’s really old. So I think it’s whatever you have in your hands learn how

that’s absolutely true. But I, I feel like when people talk about, Oh, you know, equipment is not the answer. I always ask him,

let’s be an icon user.

You mean on a d 700 for like seven years in a row because I didn’t come out with a new camera. So that was just a side joke. Anyways. Um, okay. So what is the best advice you’ve ever received?

Oh, well that plays in with what I just said. The best advice I ever received was master what’s in front of you. Build on it from there. And that really applies with everything because we, there’s so much, especially now, there’s so much to distract us that we think we need to master what’s in front of us before you get, you know, a better crm or email system or a better piece of equipment or get the latest and greatest in video. I just think you need to master. So if you don’t have it, don’t go out and buy all the best video equipment. Pick up your iphone and youtube. I think that’s one of the best things you can do is youtube or going to some of our groups on facebook and learn how to use your iphone video. So that’s really the advice.

I like what you’re saying about that because you totally did that when you stepped back in. Just even just recently when you stepped back into social media, you mastered what was in front of you. You were looking at it before you just jump back in and did what you used to do. You thought it through. And Matt got a, got a good idea of the whole picture and then, uh, went from there. So it’s interesting to see you take your own best advice again. So Terry, I, you, I know you have a lot of great personal habits besides drinking one gallon of water every day. I’m like, oh my gosh, do you know how many times I would have to go to the bathroom? I don’t know.

It gets easier, man. Now I see. What’s your advice? And I say I’m going to start with telling you drink a gallon of water a day because it clears the brain fog. You’re going to be more productive, you’re going to make more money, you’re going to be a better businessperson. So how’s that for a mouthful?

And you can get a lot done on your phone in the bathroom. No, I’m just kidding. So, but besides drinking that, what is one of your personal habits that you think really contributes to your success?

Okay. I really, really. This is like a game changer for me and that is to pick three things. I mean we all have these to do lists that are major. You’re all these people out there that tell you how to get through and be productive and whatnot, but I focus on the top three things a day. Obviously I get more than that done on some days because those three things might not be time consuming, but I only do three things at a time from maybe a list of 20 or 30 or whatever it may be. Then I do the next grade, but beyond that, this is a game changer for my business and that is I spend 60 minutes a day now. Sometimes it’s 45 minutes and sometimes it’s longer, but I spend 60 minutes a day moving the needle forward in the growth area of my business, working on my business instead of in it and whatever that may be. If that’s because I want to expand my senior program or I want to, you know, do some new thing and bring in a new set. Whatever it is. I know it’s gonna take to get there and it might, you know, I have it dialed into that. It’s going to take two solid weeks, but I can’t take two solid weeks away from my business, so I break it up into making sure I’m working on the needle, moving the needle forward everyday because otherwise you just get completely lost in the everyday functions of our business.

Yeah. That’s great. Uh, so and then what is a, an internet resource that you would recommend? It can be any, any kind.

You mean besides youtube and Google,

if you have a specific youtube channel you go to or something like that, you know?

Well there’s a lot, but one that I have one resource I think is great is social media examiner.com. You’re going to hear about the latest and greatest and social media by going to that resource and it’s not something to hang your hat on and just rely on that, but it does give a lot of info as to what’s, what’s really happening right now in social media.

Cool. What about, excuse me? What about a book? Do you have any books you recommend for people?

Well, this will surprise you. How about building a storybrand by Donald Miller,

right? Yeah, we had some guests definitely say that. Um, yeah. And Kyle and I both went to his workshop and it was really good.

And here’s another one because I had to, I just could not it between these two. Why simple wins by Lisa Bodell, b o, d e l l,

I don’t know that one. So tell me a little bit about that one.

It really talks about, you know, we get so, and I’m one of these and this is maybe why it resonated with me, but I have so many things I want to accomplish a where do I begin be once I do, I have all these things I need to implement and I’m basically over complicating a very simple projects. There was a quote out there that I love, I posted it several times on my instagram and it says pursue, make it fancy later and that’s a Brad Martin now actually gets credit for that quote, but it kind of is in line with that. Like, just get it out there and then worry about all the details and whatnot because I think we get so caught up in, at least the photographers I talked to you that want advice, like how did you do this and how are you doing, you know, quit procrastinating by waiting until it’s perfect. Just make it simple, get it out there, do your thing, and then make it fancy later. She talks about,

have you ever worked with Brad Martineau? I have allison. I worked with them for a couple of years. Yeah, he’s awesome. So my favorite quote from Brad and just being in his office and hanging out with them and you know, him and his group of buddies and stuff, um, is he’s says Ninjas are not born Ninjas. I love that. Yeah, it’s really cool. So anyway, he’s a really awesome, he’s a really awesome guy. He owns a sixth division and an Arizona and he was um, we, we did business coaching with him for like a year, I want to say, so like last slow season and it was pretty awesome. So okay. So that’s kind of the end of it. But I want you to give our audience some partying, guidance, and then make sure you share how to connect with you. Um, and I think you told Kai before you got on the podcast with us that you have a giveaway for our audience, which is awesome. We always love that. So I’m parting guidance where to connect with you and where they can find your giveaway.

Absolutely. Thank you. Well, you can connect with me anywhere on social media with my name Terry a r I s o d e and that is on Instagram, facebook. Although I’m really diving deep and stories that, the recording of this podcast. So I just want to put it out there that you have a story to tell. We all, I think that in the face of considering that for our brands, for each of us, for our businesses, you know, we tend to think I’m not interesting and I am boring and that’s not true because who would’ve thought that I would have, you know, the kind of response and the kind of feedback from sharing the things I’ve chosen to share on my storytelling. That’s part of my brand, which is really, um, parts of my family life, personal decor business of course. Obviously I’m ige tips. I give a lot of id too.

It’s how to make your stories look cute and pretty and, and effective. And then my faith and I found some things that are pretty key and we all have that. Everyone has that. The challenge is being able to find what that is for you. So I’m excited. I have something I’d love to share. It’s kind of the foundation. It starts. You have to know what your message is, you have to know who you’re talking to. You and I actually created an ebook. I have a lot of people that have downloaded this and completed it to find their own messaging tagline as a starter and it’s called the brand statement guide. And I also have a surprise. It’s coming out in March that is going to share and teach photographers how to literally craft your brand story, what I’m doing on instagram. So you’ll find as a download that will kind of start you on your way and kind of prep you at brand.

My business story.com, just like it sounds, brand my this story.com and you can get that. I encourage you to download it and work through it and make a coffee date with yourself and really figure out if you have any sense of confusion as you what, what is my basic message? This is really unhealthy with that and I hope I hope your listeners, you know, spend some time completing that and for people that want to go beyond that, that really is what I’m excited to be able to share and help them navigate through as far as all the ways to really nail down what would resonate with your specific audience.

Awesome. That’s exciting. This was, this was an awesome episode. I will after. I wonder like how to figure out a feature it or something on the, on the website, you know, because like puts on a story. Well because of this one, like this is one of those that you’re going to have to listen to like 16 times before I. even before I’ve been here, the subtleties of what Terry was even dropping on us. So.

Oh my gosh, what was a lot of fun?

Yeah. Well cool. Thank you so much. And I told my wife Allison that I would tell you hello from her because as you know, she loves you to death, so I told her that I would say high for her, but anyway, so thanks so much for being on the podcast, Terry. I hope that you’ll come back at some point and you know, share, share more knowledge because you know you’re always the best for sure. So. But thanks so much. I really appreciate it.

Thank you both.

Alright everybody, we’re off, so we’ll see you guys next week.

Thank you for listening to from nothing to profit a photographer’s podcast with Matt and Kaiya. Be sure to subscribe for more business strategy and ideas to help you create a profitable and successful business you’ve always wanted. See you on the next episode of from nothing to profit.



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About the Podcast

From Nothing to Profit
From Nothing to Profit join Matt and Kia as they interview professional photographers and found out what is working now for their photography business
Welcome to “From nothing to Profit, a photographers podcast”. Every week Matt Hoaglin and Kia Bondurant interview successful photographers that own profitable portrait studios. The goal is to find out what is working in their business now and see what is making them so profitable. From marketing tips to business secrets, Matt and Kia will ask all the difficult questions so you can take your business from nothing to profit. If you listen to this every week, not only will you have an action plan to grow your business but you will know what the best photographers in the world are thinking about right now. Your competition will have no idea what hit them. You will steal market share and have a list of amazing marketing ideas to use all year long. If you want your portrait studio to supply for your family this is the podcast for you. Stay tuned as we interview the very best photographers in the industry so you can swipe their marketing ideas and business practices.
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