Published on:

18th Mar 2019

Leslie Kerrigan – Episode 024 – A Photographer Podcast Interview

Leslie Kerrigan is the creator of Seniorologie and also has her own podcast. Leslie has run her own senior portrait studio for 10 years and started Seniorologie to educate herself and also share what she is learning. Conference 12, put on by Seniorologie, is in Nashville this year. You don’t want to miss this podcast episode! Listen in to hear what is working for Leslie these days in her business and what she’s fired up about in the industry. Leslie gives great social media advice you won’t want to miss. Camera brands, education and business are hot topics in this podcast.

Internet Resources:

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Seniorologie FB group (https://www.facebook.com/groups/SeniorologieCommunity/)




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Purple Cow by Seth Godin (https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable)


Read Full Transcript

Transcription was done by Temi.com which means it’s an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video.

Leslie: [00:01] This is Leslie care again and you are listening to from nothing to profit.

Speaker 2: [00:06] Welcome to from nothing to profit a photographer’s podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. Hello guys,

Kia: [00:23] we are so excited to have Leslie Kerrigan with us today. As you can hear, she is great on the podcast already. She does her own podcast and she is the founder of see neurology it, which has a great Instagram account. And uh, I think you do, um, conventions and that type of thing. And so we’d love to hear more about you and your history and senior photography. Leslie.

Leslie: [00:46] Yeah, thanks for having me. And Yeah, so I started senior photography and my own personal business, Leslie Kerrigan photography, Gosh, probably about nine or 10 years ago. And right around the same time I was trying to find information and learn about senior photography, um, and it wasn’t really finding what I was looking for. So I created senior urology to help other people as I learned. So I kind of used it as a learning platform for myself, but also to share what I’ve learned with others cause I thought, well maybe they need to learn as well. So I started seeing urology and it started out as just a blog that interviewed other photographers and shared inspiration from other photographers. And then it quickly grew into in person workshops. And then that grew into what we have now, which is a conference once a year called conference 12 yeah, that looks really fun.

Matt: [01:44] And where’s that?

Leslie: [01:46] So the conference conferences in a different city every year. And this year it’s in Nashville, Tennessee.

Matt: [01:52] Oh, awesome. That’s really cool. Yeah, I’ve, I’ve been to Nashville for gungy conferences. It’s a really like conference friendly city. I really liked it. Yeah.

Leslie: [01:59] Right. Yeah, it’s a great city. It’s not too far from me. Uh, but you know, we actually had conference 12 in Denver, which was one of our most popular ones. So Denver was a great place to,

Matt: [02:10] yeah, I think I, that’s where I grew up. I don’t live there anymore, but yeah, Denver so centrally located. And sometimes I think it’s just forgotten about as like a major Midwest city, you know, but it seems like it’s pretty easy to get in and out of Denver for a lot for people from both coasts and stuff like that. So that makes sense that it’s was probably one of the more of the popular ones. And then you guys have guest speakers? Yeah,

Leslie: [02:34] speakers, the conference 12 since 12 is the year, you know, the 12th year in school, they’re seniors. So then the conferences, that’s why it’s called conference 12. And then we have 12 different senior photography speakers who teach 12 different classes. So it’s kind of a well rounded. You get education from a lot of different people with a lot of different styles and, and you know, backgrounds and stuff like that. Yeah, I’ve been your release. I always find it fun to see how you kind of trickle out who all your speakers are. Yeah, we have fun. But then you also do senior photography yourself as well, right? Yes. Yes. So I have my own personal, um, senior photography business. I, um, really that’s all I shoot. I mean, every now and then I’ll shoot some other things. But the majority of my business is high school seniors. In fact, just last night we had our class of 2020 model informational meeting here at my house. So I’m kind of recovering from that today. I saw you had really cute cookies with your logo or is it wasn’t your monogram on it?

Leslie: [03:39] Leslie Kerrigan photography. So it just said it. Okay. P across the front. So, and they were actually really yummy. We’ve actually had um, prettier cookies before that didn’t taste so good, like shaped like cameras and they were so pretty, but then they didn’t taste good. So I went with the tasting good route last night. That’s fun. That’s really fun. Um, so, uh, you can answer are we have a list of questions that we’d like to ask and you can answer them from both what you know about the whole industry or from your business. Personally, we would love to hear any, any sort of expertise. So, okay, so Matt, where are we going now?

Matt: [04:16] Talk about like what’s working now. So when you, when you think of what’s working now in the senior portrait market, what, what comes to mind Leslie?

Leslie: [04:26] Well, for me personally and my personal photography business really showcasing and experience and you know, going back to what I did last night, the model program, those things are working really well. For me personally, I know that across the country it really varies depending on your market. So I’ve learned through senior Ologie and through, you know, meeting a bunch of different photographers all over the country that the senior market is different depending on where you live. So, you know, it may be more popular as in it’s been around for awhile sort of on the west coast where they have to hire a photographer in order to have a photo in the yearbook. But for me it’s kind of a newer thing because here in the south they don’t get to put whatever photo they want, the yearbook, they have to go to the school appointed photographer and have the black drape kind of on the plain backdrop photo. So to have me in addition to that is sort of a newer phenomenon. So it’s, you know, a little bit newer have an industry here, which I love because when I started, nobody even knew what senior photography was other than that traditional yearbook photo. So, um,

Matt: [05:47] I think you’re in, you’re saying like nine years ago, like there wasn’t really a senior market for you. Now you guys have had to kind of just build it.

Leslie: [05:55] Yeah, I totally, what city are you in? So I’m located in Greenville, South Carolina. Um, and again, everything in the south, I like to joke about this, but it’s really true. Uh, all trends, no matter what they are, move from west to east, north to south. So we are absolutely the last people that do anything. Um, so yeah. So when I decided, hey, I think I want to do senior photography, there really wasn’t a market for that in my area. People are like, what are you talking about? What senior photography? Um, so I really had to create sort of a reason why anyone would hire me after they already had the yearbook photo taken.

Matt: [06:38] That’s so interesting. Like, yeah. Cause you know, I feel like when people talk about senior photography, they talk about the way they just described it, the way you just described it. But you always just assume like, yeah, that was like 2,500 years ago. But like you guys are still living it. Like you’re still doing the super traditional yearbook pictures in South Carolina and your, and then this, the model program and this kind of lifestyle senior portrait stuff is kind of still new, which is really interesting.

Leslie: [07:07] Yeah, totally. That’s really neat. So now let’s move on to the next question. Uh, because this fits in perfectly. What is one thing that you are most fired up about in our industry today? Like what makes you really excited about what’s, what’s happening? Oh my gosh. I mean I love seeing how it, to me, what started out as a little more posed portrait style is really big. And then now it’s kind of going into more of a lifestyle, um, style. Um, so I love seeing that because I feel like, you know, it’s great to get a few post photos of course, especially here in the south where we’re, we’re super traditional. Parents loved that, the smiling post photo. But I think the girls and the seniors are really getting a little more excited about more of a fashion blogger lifestyle type photo where you see some movement and you see, you know, um, perfectly post photos.

Leslie: [08:07] So I think that’s exciting. I think the model program is always exciting because for me it changes every year. You know, my program started out with only four girls that I had to beg to be a part of it. Now it’s grown into, you know, I have over a hundred apply every year. So it’s fun to see how that’s changing as well. Those things get me excited. But then in the industry as whole as a whole, I really liked to see the huge movement for education for high school senior photographers and the abundance of, you know, places to learn because I really, I’m a strong believer in no one person has all the answers. So to be able to have choices of where you might learn about this business is exciting.

Matt: [08:53] That’s really awesome. So let me, let me of dig a little bit deeper because I’ve been in this conversation in my own head and maybe you can help me with it. So like you’re talking about how how the industry has changed a little bit and how’s the senior market has changed a little bit. How do you feel like social media has changed in the last couple of years or even in the last year? Have you seen any kind of big changes there?

Leslie: [09:16] Well, I think social media is changing daily. So yeah, I mean, you know, what was once a Facebook ruled world is now gone to hardly any high school senior is on Facebook anymore and they’re all on Instagram and snapchat and all these other avenues for social media. I said that in and of itself has changed. I think, you know, with photographers in general, posting about all sorts of things from education to their own actual work has changed. I think I see a lot more of that people branching into the education world. And posting about that. So that’s exciting. But yeah, I mean it’s one of those things when you’re in a teen, a heavy industry, you gotta keep up with all those trends. So, and of course it’s, it’s a little hard to keep up with every social media aspect. So I always say pick one that you liked the best that teens are using and really hone in on that one. So Instagram for me is that I don’t really snapchat because I feel like I can’t dedicate myself to several channels. I, I feel like I can do one really well. So that’s what I’m doing now. But you know, you have to be able to change if that then changes, cause you never know. Instagram may change just like Facebook did. I mean maybe teens, we’ll leave that sooner or later, who knows?

Matt: [10:36] Yeah, it’s always a, it’s definitely always a moving target that’s for, that’s definitely for sure. Yeah. Okay. So we’ll jump right, we’ll jump into our lightning round real quick. And these are just kind of questions that can, that can kind of happen fast. But at the same time, if we need to spend a few minutes really diving into them, we, we can cause we got, we got plenty of time. Okay. So when you were first starting out, Leslie, what was holding you back from being a full time photographer?

Leslie: [11:04] Probably fear, which I think can hold us back from a lot of things. You know, would I get enough clients? Would I make enough money doing this? So fear holds us back from a lot of different things. I mean, he’s still, to this day, there are many ideas floating through my head, but I don’t always go with them because maybe I’m scared that nobody will like that idea. But I think you have to just put yourself out there and really work your tail off to accomplish it if it’s something you truly believe in and want to do. Um, so I just think overcoming that fear is one of those things that you just, you have to do in order to be successful. You can’t, you can’t do it halfway. You have to do it, you know, with all your intentions and your full attention. So you can be successful.

Matt: [11:54] And was it just like fail of, I can’t even speak about that fail fear of failure or was it like fail? I don’t know. Like what, was there one particular part that you were, you were worried about or was it just general failure that you were worried about?

Leslie: [12:09] Why do you think there’s always a fear of failure? In fact, this week, senior urology podcast is all about fear of failure. Um, so I think in business, no matter what business you are, you are in photography or whatever, there’s always that fear that it might not work out. But I’ve done a ton of stuff that didn’t really work out. I mean, I’ll be honest, I’ve put workshops out there and gotten zero people signed up for it. I have, I try to rep program that first year and really didn’t get referrals out of it. I’ve done, I’ve done all of it. So I’ve failed a million times. So I think the thing that more than failure, fear of failure is to get back up and try again. So I just keep trying and keep putting things out there. And hoping something sticks to be honest. And how did you get into photography?

Leslie: [12:59] W did you go straight into it or were you doing something else before? Oh, no, I actually, um, so I went to college for journalism. So, um, I started my first sort of job I guess was, um, in a hospital PR department. And then from there I went to work at a paper company, which was headquartered in my hometown. Um, so I was like an inside sales person, met my husband, we had cubicles across from each other and then he wanted to go back and get his masters at Purdue, which was in Indiana. And at the time we were in South Carolina. So I went and you know, we got married and we moved to Indiana and I worked in the events department of Purdue’s memorial union. So I planned weddings and things like that at Purdue. And then from there I actually started this crazy kind of how it all works out.

Leslie: [13:56] But then from there I started an invitation company. So it’s kind of always in sort of the events planning. You know, I went from event planning to actually creating invitation for these events, uh, which was kind of my graphic design sort of interest. And then from then I had kids and I wanted photos of them. So I thought, well, I’ve always been interested in photography. I never taken a course or anything like that on it, but I started playing around with it, teaching myself. Um, so yeah, it’s totally self taught. I attended a one or two workshops back in the day that really gave me a foundation. I don’t know if you guys ever heard of Nicole van, but that was one of the very first workshops I attended. And she really kind of gave me the foundation of even how to even take a photo, what exposure was and that sort of thing.

Leslie: [14:48] And then I, you know, kind of dabbled in everything like a lot of people. So I took photos of kids’ families, you know, newborns, weddings, whatever, and just kind of figured out that for me, I related better to high school seniors. I liked the fact that they wanted their photo taken as opposed to babies who maybe don’t or are husbands and families that don’t want to be there at all. So that kind of started the ball rolling and, and again, it was not really done in my area and everything else was being done. Um, and I’m the kind of person that’s like, okay, I want to, I don’t really want to compete, so I want to make myself different enough so I don’t feel like I’m competing with all the other photographers. So that was seniors for me because a lot of people weren’t doing it, so it just kind of fell into place from there. That’s neat. It’s always interesting to see

Kia: [15:42] how our life experiences can make us good photographers, even though we all come from such different backgrounds. So yeah, absolutely. That’s really neat. Hey, on that note, let’s just take a quick break and we’ll be right back.

Leslie: [15:56] Hey everyone, tell me if this sounds familiar. You look at your calendar and notice you need clients now. So you do a little marketing and get some phone calls. You get busy helping those new clients, they scheduled sessions, they place orders and life is good, but once they’re done, your calendar is empty again. The reason is you didn’t have time to market while you were busy. Sometimes your business feels like a rollercoaster, and let me tell you something. It is, and believe me, you’re not alone. Photographers everywhere have the same problem, but I have some great news. Matt’s business, Allison Ragsdale, photography after years of trial and error has cracked the code. It works so well. He’s created a new class all about it. It’s called get clients now a dead simple approach to getting photography clients. Everyone at from nothing to profit is excited to share this info with you because this system helped Matt and Allison book hundreds of clients this year at their studio and the best part about this system is that it’s simple to set up and it works while you’re sleeping.

Leslie: [16:51] No hard selling or creepy marketing. All you have to do is help your clients answer their most pressing questions. Clients love the system and say it is the number one reason they book with Matt. And Alison, if you’re interested in learning more about this system, go to photo podcast.com forward slash simple Matt has created a short free video that introduces the system. If you like what you hear, podcasts are listeners, get an exclusive discount on the full class. So make sure you go to photo podcast.ceo forward slash symbol and sign up for the free video. It will help you book more clients now and create the business you’ve always wanted.

Kia: [17:26] So here’s a question, Matt added these in and it’s funny cause sometimes they stump people, but um, I think, I think especially as someone who you hold conferences, you do education, uh, you know what, so you could think of this as advice or as what you would do personally. Um, if you had $1,000 right now to spend on something that is photoshopped photo related, what would you buy? I got a new camera.

Leslie: [17:50] My camera is broken. Like, I mean I hate to call out and icon right now, but I’m about to, because I have two Nikon d seven fifties and both of them are fairly new. Like, literally one of them I just bought like within the last three months and they both do the exact same thing, which is I’m in the middle of a shoot and they all of a sudden just stop firing for no apparent. That’s scary. I know. And I was like researched it and I’ve put it on, you know, my Facebook community and said, hey, does anybody else have this problem? Um, I’ve sent it back in tonight gun. Um, but the problem is is you never know when it’s going to happen. So it’s kind of like a car where that noise that doesn’t make the noise when you take it in. So I don’t know what to do. So a camera, I don’t even know which camera I would buy, but I need a camera that works.

Matt: [18:44] And I want to clarify this, like, I don’t think you’re giving your audience permission to just go buy another camera. Like you’re like, I’m buying a camera because like my main tool is like, I feel like it’s broken. You know what I mean?

Leslie: [18:56] Well, my Nikon d 704 years, I don’t love to buy new equipment. I’m not an equipment junkie, k of kind of person. I shoot with one body and one lens and that’s it. So I don’t want to have to go buy another one. I never really wanted to upgrade from the 700 because I loved it so much, but it was so old. I was forced to. And the next option was the seven 50 which is a great camera. I just can’t figure out why. I mean, it’ll go through most of the session, work in fine, and then it’s like it gets tired and this just decides that hey, I’m a little tired right now. And so it will delay and then you have to turn it off and turn it back on. And it just, it’s uncomfortable because the senior thinks you don’t know what you’re doing. I mean, luckily it is a senior and it’s not something that can’t be recreated, you know, like a wedding or whatever. Like obviously if they were a wedding I’d be in trouble, but it’s just annoying and it’s kind of embarrassing. So it’s, I’m forced to, I don’t, I don’t want to spend the money on that. I’d like to spend it on something else

Matt: [20:04] as a Nikon shooter, you know, I relate to that because like we all shot [inaudible] hundreds for like, it felt like like a century. But it was, yeah.

Leslie: [20:15] Well I see it. Okay. So do you have advice on what I can do at the seven 50

Matt: [20:20] when I don’t, cause I don’t shoot that camera. I mean we shoot a d eight tens and we haven’t had any problems with them at all. So I mean that’s, that’s what I need to look at maybe next. Yeah.

Leslie: [20:33] I have someone that can give you some advice too when we’re done less than the, I’ll give you another name too please. Thank you so much. Yeah, I shoot Canon and I can’t get anything in focus and I don’t know. I was too, so it doesn’t matter. I know. I was like, I was thinking of switching over to Nikon, but mine, that’s not a thousand dollar solution. It’s not an $1,000 solution for me either. It’s more than a thousand, but that’s what I would put the money toward, I guess.

Matt: [21:01] Oh my friends, not, I don’t want to go to those camera talk, but it’s kind of fun. Um, but a lot of my friends that switched to Sony recently with Sony has like an eye auto focus where it detects the eye and makes the right tack sharp every time. They absolutely love it. Um, we had Jeff Richardson on our podcast a couple of months ago and he switched to Sony and then switched back to the icon because he hated it. Oh. But he’s the person that I’ve heard that it’s like really like couldn’t handle it, you know?

Leslie: [21:26] Okay. I can look into too. Yeah. Yeah. I think there are more people that don’t like it, uh, on Gary’s Gary boxes inside the box that there’s a lot of discussion on that. I don’t follow it, but, but Jeff Richardson is the person I was going to suggest that you talk to your list. He’s my humor guy that I always talk to.

Matt: [21:45] Cool. I’ll just follow up with the second part of this question. So yeah. So we give you that same thousand dollars Leslie, but what, what would you be really reluctant or wouldn’t want to buy it on because you’d feel like, you know, it may be in our industry, maybe people spend too much money on one certain thing. So this is more on the advice side.

Leslie: [22:06] Yeah, I mean I would say that people spend a lot of money on education, which I think is great because you should, but I think people should be a little more thoughtful in who they go learn from and why. So that they pick the best for them. I mean there’s tons out there and what, what, what works for one may not work for another. So be very smart about, you know, who you go learn from because you need to connect to that person and you need to like their style and you need to like their, you know, their process or whatever or else it doesn’t do you any good to learn from them. So I just, I think definitely spend it on education, but definitely make sure you’re picking what works for you.

Matt: [22:53] Yeah, I, I’m, I’m exactly at that place in my life right now. Um, I mean I just spoke at a Ppi, Idaho and it was framing then it’s like when I, you sit in so many conferences, like at some point you’re like, okay, I need to be very self aware of who I am. So I know all these are ideas are great, but what’s ones can I actually apply to my business?

Leslie: [23:13] Absolutely. Yeah. And I mean I just, and a lot of education is super expensive and for good reason I get it. But you know, you’re investing in your business, just make sure you’re investing in something that you personally, um, can get something out of. Cause nobody wants to attend something that they didn’t, that was, you know, they didn’t get anything out of. So whether it’s, you know, something I put on or whether it’s something that somebody else puts on, I want you to find what is good for you. Yeah. And I feel like two people will, you know, they’re just trends and so everyone does one thing and everyone does another and everyone does another. And being yourself, figuring out what works for your own business, I feel like is what you’re saying. Yeah, absolutely. So on that note, what is the best advice that you’ve ever received, Leslie?

Leslie: [24:01] I think somebody told me that business was probably 90% of running your own photography business and taking photos is like 10% so, and that’s very, very true. There’s so much more involved. Um, I think, you know, a lot of times people are either creative or they’re business minded, but, but you have to be both for running a photography business because I’m taking the photos is the creative side, but then there’s, you know, the social media part, the taxes and the contracts and the workflow and the, all that stuff is business stuff. So if you can maybe go back to the education part, make sure you’re learning a little bit of business as well as how to take a photo or you know, styling for photos or lighting or things like that. You need both. So that to me is some really good advice and has helped me. It will just help you sustain your business longer than just being able to take good photos. I think.

Matt: [25:01] Yeah, I totally agree with that. And luck, everyone gives me now my wife, I also, I have a hard time because I’m so business centered. The people were like, oh we wish we just had a husband that could focus on the business so I can focus on shooting. And so I realized after all these years like how lucky we are that I have two people in it for sure.

Leslie: [25:22] Absolutely. Cause you guys can each do your own strength, but both of those things are needed and running your business. Yeah,

Matt: [25:29] for sure. So what is one personal habit that you think contributes to your success?

Leslie: [25:36] I think that I am, I mean it feels like I’m bragging here, I’m not, but I feel like I’m pretty organized when it comes to, um, to do lists and checking things off my to do list and, and being able to come part mentalize each aspect of my business. So, you know, I’m not working on senior Ologie and Leslie Kerrigan Photography and conference 12. I’m not going back and forth and back and forth within a day. I pretty much set aside days for each thing because otherwise I’d go crazy. So, um, and I think the way I handle my own personal clients from inquiry through the ordering session and beyond is pretty strategic and pretty set, which I think allows me not, again not to be all over the place. I think I’m fairly good at just going through my workflow the same for every client. And I guess that kind of helps me because again, I’m not crazy all over the place.

Leslie: [26:32] And, and another thing I did for my business was I set specific. I, and I didn’t always do this, so when I started I was at the mercy of my clients and I would take their, anytime they called and I would say, when do you want to do your session? But then I changed to setting specific business hours, settings, specific shoot dates and, and really controlling that aspect. So it’s not up to the client anymore. It’s up to me and I say, look, this is what I have. And they make it work if it works for them. And I think, yeah,

Kia: [27:06] that helps too. And did you see a big dip in your business when you did that? Or like obviously the fear that it’s going to happen, but you know, did you feel like they just kinda got on board with it? Yeah, I think people just

Leslie: [27:18] get on board with that. I mean, listen, you can’t go to the bank except for between eight 30 and five say you make it work, don’t ya? I mean, you know what I mean? Like it’s no different. I have a business and I, I think once I started, I, you know, I think in general, the process of starting a photography business in the beginning, you’re not confident, you’re not, you know, you’re trying really hard. You just want anybody to book with you. So you make certain sacrifices and you do things just to get the business. And I did that. I mean, whether that’s with pricing or whether that’s with your hours or, or what have you, you just want to get started and I think you have to do that. But I think over the years you build confidence, you build clientele and you’re building your business so you can then sort of make it work for you. And I, I, you know, people just get on board. I mean, like I say, I can’t go to the doctor’s office except for set time. I can’t go to the bank except for set times. And so it’s, it’s the way business is run. You just make it work.

Kia: [28:18] Yeah. That’s great. It’s so funny because, uh, when you’ve done it long enough and I all sit down and talk to someone and they’ll say, yeah, I’m, I’m working all the weekends and I just think what, yeah, you work on the week and the, I have a girl who works for me who, um, we’ve worked together for years, but when she was first starting to book for me, she’s like, so what days do you want to shoot? And I said, well, I don’t want to work Mondays. I don’t want to do Fridays and maybe like Wednesdays and I liked to have Thursday and she’s like, so Tuesday, the only day that if that’s what you want to do, it’s your business. I think you can totally do it. I like, I don’t work on the weekends either. I mean, there’s a lot involved with what days actually shoot, um, with hair and makeup and things like that.

Kia: [29:07] I don’t ever shoot on Saturdays because it’s too hard to book hair and makeup because they’re busy with weddings. So why waste my time? You know what I mean? Yeah, yeah, yeah, for sure. Yeah. Yeah. You just do what works for you and, and people will come. Yes. That’s so true. So, uh, we definitely want to hear about your internet resources, but do you have any other, uh, internet resources that you would suggest to our listeners? I think there are a lot of things outside of the senior specific industry that people could learn from. I mean, I don’t think

Leslie: [29:42] you have to only learn in or use resources and senior photography. So my suggestion would be fine. Find somebody that’s really good in business. Find somebody that’s really good in marketing, um, you know, that may or may not be a senior photographer or heck, not a photographer at all. Um, so I would say that, I mean, um, you know, communities, Facebook communities that center around things that you’re interested in. Again, that may or may not be photography related, but also, you know, find some resources photography related as well. Yeah, that would be my advice no matter where that comes from. Um, I think books are great, but getting outside your industry a little bit too can broaden your resources.

Matt: [30:24] So give us a couple, like here’s an opportunity for you to just kind of plug your own stuff so you have a Facebook group, so plug that, plug the website, do the conference, do the whole thing. Like here’s your, here’s your little, here’s your moment to just let the world know what you guys are doing.

Leslie: [30:39] So, okay. Well, I mean obviously I would love for anybody to learn from the resources that I have, but again, I also think that people should vary their resources. So I’m a big proponent in learning from lots of different places. But of course if you want to learn from senior urology, you can be a part of the senior allergy community, which is on Facebook is private Facebook group. You can just search the senior allergy community and submit a request to join. Um, senior lg.com is our main website. We have a conference, 12 is our big conference once a year and it has its own website and it’s just conference and then the number twelve.com we are all over Instagram. So my personal photography is at Lesley Kerrigan. Photo senior urology is at senior Ologie and conference 12 is at conference 12 all spelled out. There’s a million different ways to find us

Matt: [31:39] because I know people listening to this are going to want to know about that. So I just thought that was a good fit for everyone, just to know right then. So,

Leslie: [31:45] oh, thanks. Yeah.

Matt: [31:47] Um, so you, you had mentioned that books were a good resource. Is there a book or two that you really recommend to people that you read or in your career that you thought really helped you? A lot.

Leslie: [31:57] I Work Party by Jacqueline Johnson. She has her, um, a community and a conference and staff that brings in a bunch of people from all different, it’s a, it’s a woman focused women focused conference. Um, but it brings in celebrities and you know, all kinds of different people. So that’s really good. And she wrote a book about that and there’s actually a book, I don’t know if you guys have heard of um, uh, clothing website called Nasty gal.com. Um, but she has a book about how she just started from nothing and grew this big online clothing company and I’m really into fashion. So that one I love. And then there’s always, the purple is great to read, how you can stand out in any industry. Um, so those are really good, I think.

Kia: [32:46] Hey Kai, that was amazing. She gave us a bunch of books and didn’t mention the e-myth. So there’s this joke was like maybe like the last like seven guests in a row that we’ve had on the podcast. All said the email was one of them, which is a really good book. But like, yeah, will, I was like a, nobody mentioned the e myth again. It’s because it’s not my favorite book you have. Have you Matt? What’s that? You haven’t read it, have you? Yeah, I read it a lot. I read a long time ago. Okay.

Leslie: [33:14] I see. I haven’t even heard of it so I just wrote it. I have a sticky note on my computer that has books to look for that I haven’t read yet, so I just added that one to it. But the other two I have written down, which I have not read, so I have no idea if they’re good or not. But there’s one called marketing to gins. Yeah. And one called insta style.

Kia: [33:33] Cool. That’s fine. So no personal recommendation, but they’re on your list maybe in the near future. Absolutely. We also recommend profit first. Okay. That one is a great book. So Kira, I didn’t, I didn’t tell you this. So Alison and I started reading clockwork, which is Mike Callo. What’s his next book about time management? Oh, it’s like, just as good. Oh my gosh. At first I’ve been his book Pumpkin plan. I’m in the midst of reading it right now and I, it’s hard because you know, these things are gonna work, but then you’re like, ah, then I’m going to have to do them. So I’m not really, I don’t want to, I don’t want to manage my time anymore. Right now. Thank you very much that you guys have given me a huge list that now I have to go read it and I don’t have time for that. I’m just getting, the thing is every week, you know, we ask people what their books are and so now our list is like out of control long. So I’m sure. Yeah. That’s funny. We should start a book club, book club for photographers. That’s funny. Uh, so Leslie, what is a final part parting piece of guidance that you would want to give to our readers or listeners? Not Readers.

Leslie: [34:46] Um, you know, I just want everybody out there to know that they can do it. Whatever it is they’re trying to do, you can do it and everybody can, there’s enough room for everybody to do whatever it is they want in this industry. And I know sometimes it may not be like that, but I think that I just want everybody to know that whatever you’re doing, either just in your own personal business or trying to do it even broader in the, you know, the senior photography world, I think everybody has a place. Um, and you really can’t do it. And running a business can be hard. I mean, I think that’s something we can all acknowledge. Um, but keep trying and keep working it and it takes time. But you can do, you can succeed in whatever you’re trying to do. And, um, you know, senior photography is a great industry. There’s a whole lot of great people

Kia: [35:38] in this industry. And, um, I just think everybody, everybody can do whatever it is you’re trying to do is I just like to be a cheerleader for everybody, I guess. So you can do it. Awesome. That is awesome. Well, thank you again, Leslie, for being on here and we will have a, in our show notes, we’ll have links to all the great books and all of the ways that you can find Leslie online and a have a great day. Oh my gosh. Thanks so much for having me. Thank you so much.

Speaker 2: [36:06] Thank you for listening to from nothing to profit a photographer’s podcast with Matt and Kaia. Be sure to subscribe for more business strategy and ideas to help you create a profitable and successful business you’ve always wanted. See you on the next episode of from nothing to profit.


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About the Podcast

From Nothing to Profit
From Nothing to Profit join Matt and Kia as they interview professional photographers and found out what is working now for their photography business
Welcome to “From nothing to Profit, a photographers podcast”. Every week Matt Hoaglin and Kia Bondurant interview successful photographers that own profitable portrait studios. The goal is to find out what is working in their business now and see what is making them so profitable. From marketing tips to business secrets, Matt and Kia will ask all the difficult questions so you can take your business from nothing to profit. If you listen to this every week, not only will you have an action plan to grow your business but you will know what the best photographers in the world are thinking about right now. Your competition will have no idea what hit them. You will steal market share and have a list of amazing marketing ideas to use all year long. If you want your portrait studio to supply for your family this is the podcast for you. Stay tuned as we interview the very best photographers in the industry so you can swipe their marketing ideas and business practices.
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